ai-Posture

®

6.6 million working days were
lost due to work-related
musculoskeletal disorders in 2017/18*

*Source: www.hse.gov.uk (WRMSDs) 2018

Posture is essentially the body's alignment. Good Posture is defined as a state of muscular and skeletal balance that protects the supporting structure of the body against injuries and progressive deformity, irrespective of the attitude in which these structure are working or resting.  Under these conditions, muscles will work more efficiently and thoracic and abdominal organs will function at an optimum.

The Erect Bipedal posture is unique to humans.

POSTURAL CONTROL
A relatively small amount of muscle activity is required to maintain a stable erect standing posture. But the control of posture is complex & it’s a part of body’s motor control system.

Any postural deviations can alter the bio-mechanics of you body and result in pain and discomfort. It will ultimately alter your Activities of Daily Living (ADLs).


Some of them are congenital (by birth), adoptive or by genetic causes. The above postural deviations can be corrected through physiotherapy exercises through bio-feedback techniques.

Our Aim

Back Pain Statistics

  • Worldwide, back pain is the single leading cause of disability, preventing many people from engaging in work as well as other everyday activities.

  • Back pain is one of the most common reasons for missed work. One-half of all working Americans admit to having back pain symptoms each year.

  • Back pain accounts for more than 264 million lost work days in one year—that’s two work days for every full-time worker in the country.

  • Experts estimate that up to 80% of the population will experience back pain at some time in their lives.

  • Back pain can affect people of all ages, from adolescents to the elderly.

  • Back pain is the third most common reason for visits to the doctor’s office, behind skin disorders and osteoarthritis/joint disorders.

  • Most cases of back pain are mechanical or non-organic—meaning they are not caused by serious conditions, such as inflammatory arthritis, infection, fracture or cancer.

  • Most people with low back pain recover, however recurrence is common and for small percentage of people the condition will become chronic and disabling.

  • Worldwide, years lived with disability caused by low back pain have increased by 54% between 1990 and 2015.

  • Low-back pain costs Americans at least $50 billion in health care costs each year—add in lost wages and decreased productivity and that figure easily rises to more than $100 billion.

Anterior View of Human Posture

Musculoskeletal Anatomic Markers

Lateral View of Human Posture

Musculoskeletal Anatomic Markers

Over-the-counter pain relief medication can often help with mild back pain. Doing more exercise and trying Pilates or yoga can help. If overweight, losing a few pounds is also a good idea. If these yield little or no improvement, the next stage is supervised rehabilitation with a spinal physiotherapist

In a typical scenario of a patient with lower back pain, patients who do physiotherapy and/or undergo surgery, often return to the GP with no improvement in their condition.  Why? The physiotherapist only gives the patient a photocopy of a list of exercises and routines to follow. Does the patient actually follow it? The physiotherapist is clueless, so is the GP.

This is where technology can help. If progress can be tracked and monitored, and if reminders and warnings can be provided for correcting posture and/or if an exercise is being done incorrectly, the patient's condition can improve significantly.

So how do we use technology to achieve these? Through an app that can use the phone's camera to scan and track the user's progress, and deliver progress reports to the doctor. We have done just that.

MSK Disorders

Parallel Reality Ltd.
UK Company Reg. No. 10758495

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