Lower back pain is the leading cause of years lived with disability in the UK. The costs attributable to low back pain in the UK are estimated at £12.3bn a year, with £1.6bn spent on treatment
The biggest contributor is bad posture. Despite widespread awareness on the subject and infinite articles and videos being freely available, people continue to suffer. Why?
One reason is stress. We live in a fast-paced, hectic world that demands every minute of our day adding to our stress and weighing us down. Stress affects every aspect of our lives, needless to say, our posture. This leaves sufferers with a lack of time and motivation for regular check-ups and treatment.
But what about those who are treated but still continue to suffer? That's because they continue to sit, stand and walk around with the wrong posture. As long as your posture is wrong, lower back pain is inevitable.
That is why we developed emma®. Emma is a revolutionary phone app that works with your smartphone's front camera and can scan and remind you that your posture is incorrect and how you can 'straighten up'.