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Parallel Reality Ltd.


Meet Parallel Reality

Parallel Reality is a pioneering health-tech company dedicated to creating innovative software solutions designed to enhance the management of care for both users and healthcare professionals.

We collaborate closely with technology and healthcare experts to create innovative, cost-effective software solutions aimed at improving health and well-being management. Our journey began by partnering with physiotherapists and general practitioners (GPs) from the NHS to develop a case study focusing on the potential of technology to assist individuals with musculoskeletal (MSK) conditions, particularly those with uncomplicated lower back pain of a mechanical nature. Through this collaboration, we gathered valuable insights on how a digital approach could benefit both patients and healthcare professionals.

About Us and Our Mission

Our research illuminated the current MSK disorders pathway and the NHS's objective of reducing clinic visits and missed appointments. We identified that achieving this reduction could be realized through virtual consultations, evidence-based well-being assessments for patients, and seamless communication with healthcare providers to deliver real-time, patient-centered care.

In response, we developed software capable of accurately identifying anatomical body points and monitoring their movement, providing patients with guidance on proper exercise techniques. Instead of relying on third-party cloud services for intensive machine learning computations, we devised a method to optimize smartphones for local processing, ensuring compliance with privacy regulations and preventing data misuse.

Our Story

Parallel Reality adheres to the NHS Data Security and Protection Toolkit and the Information Governance Toolkit, demonstrating our commitment to data security.


Our virtual consultations are HIPAA compliant and employ end-to-end encryption, safeguarding users' privacy. Moreover, we have obtained approvals for seamless integration with EMIS and SystemOne, the NHS's trusted platforms for the ethical and secure use of healthcare data.

What We Value

A commitment to providing individuals with the tools and resources they need to actively participate in managing their health conditions and recovery processes. This empowerment is achieved through the use of digital technologies, which facilitate interaction and communication with healthcare professionals.

Empower patients


Implementing tools and technologies that enable healthcare providers to effectively communicate with patients and monitor their progress, all within a virtual framework. This approach offers several significant advantages such as enhanced communication, remote monitoring, timely intervention, convenience, patient engagement and efficiency.

Support Healthcare Providers


Fostering an environment where caregivers, whether they are family members, professional caregivers, or healthcare workers, are empowered to take a proactive stance in delivering care and responding to emergencies with increased efficiency. This approach brings numerous benefits to caregivers.

Help Carers


Implementing measures to reduce overall expenditures while maintaining and improving the quality of care. One effective way to achieve cost savings is by automating manual processes within healthcare systems.

Save Annual Costs


Complying with privacy laws to provide real-time, evidencial data to healthcare professionals for better care embodies a multifaceted approach that combines data management, privacy considerations, and the delivery of actionable insights to improve healthcare services.

Process Data Responsibly


Leveraging technology to break down barriers and streamline the care delivery process. Patients can access MSK care from the comfort of their homes, reducing the need for physical appointments and long commutes. This telehealth component ensures that individuals in remote or underserved areas can receive timely consultations and guidance.



Meet The Team

Pradeep David


Pradeep David started this company when he could no longer hold in all the ideas bursting in his head. Pradeep was a Marketing and later Digital Marketing Lecture for 13 years but is an entrepreneur at his core. An out-of-the-box thinker, Pradeep is always looking for ways to simplify processes. He has been active professionally for 23 years and his passion has been empowering others and living the future.

Dr Andrew Banane

Lead Consultant - Orthopaedics

Dr Banane is a distinguished member of our team whose journey from Orthopaedic Surgeon to General Practitioner spans over two decades. His extensive medical experience and commitment to innovation make him an invaluable asset. Dr Banane's wealth of knowledge in primary and secondary care and passion for innovation led him to join our team with a mission to revolutionise the secondary care pathway within the NHS.

Dr Jogisha Kukadia

Chief Medical Director - Orthopaedics

Jogisha has a diverse background in healthcare and life coaching. Jogisha's journey is a testament to her commitment to helping individuals lead their best lives. With a background as a General Practitioner and former Trauma and Orthopaedic Surgeon, Jogisha's medical expertise allows her to provide valuable insights into improving health and fitness, ensuring that our team's focus on well-being is grounded in sound medical knowledge.

Navin David

Director - Management & Operations

Navin is our seasoned expert with over 25 years experience in people management, with a remarkable track record of overseeing and optimizing operations in facilities with up to 800 employees. Navin's meticulous, eye-for-detail nature and his extensive experience and knowledge in this field make him an invaluable asset to our team. Navin has played a pivotal role in streamlining and enhancing the efficiency of our factory operations.

Jack Dewhurst

Director - Growth Strategy

Jack's in-depth understanding of various marketing channels, coupled with his creative flair, has allowed our business to reach new heights. Jack not only possesses a keen eye for marketing trends but also comprehends the intricate systems and procedures necessary for a business to thrive in today's competitive landscape. Jack's ability to navigate the ever-changing marketing landscape and his proficiency in leveraging diverse platforms have been instrumental in our achievements. 

Jaysurya Reddy

Director - Product & People Operations

Jay has a rich tapestry of experience in the dynamic field of health technology and has gained a deep understanding of how things work in the NHS, Jay has dedicated himself to driving our innovation forward, and he brings a versatile skill set that encompasses strengthening security measures, managing teams, and ensuring compliance. He is passionate about making a meaningful impact in healthcare. He pushes the boundaries of what's possible.

Anubhab Maji

Director - Tech & Development

In our diverse team, Anubhab is a standout contributor. Proficient in computer science, software development, and product design, he brings creativity and precision to his work. With a knack for problem-solving and a relentless drive for knowledge, his speed and motivation set a high standard for excellence within our ranks. He also possesses the invaluable ability to anticipate future needs and proactively address them, ensuring we stay ahead of the curve.

Athresh Kiran

Senior Tech Developer

Athresh Kiran is our expert in mobile application development and artificial intelligence. With a robust academic foundation, encompassing a Bachelor's degree in computer science with a specialisation in data science, Athresh enriches our team with a profound understanding of the field. Athresh's problem-solving skills and innovative thinking fuel our company's success in these domains.

Yashi Mahalingam

Consultant - R&D

Yashi brings a wealth of scientific knowledge and expertise to our team. With a Bachelor's degree in Medical Biochemistry, she possesses a deep understanding of the intricacies of biological systems, molecular processes, and research methodologies.

Yashi's role as an R&D consultant is pivotal in driving our innovation and problem-solving efforts. She's the architect behind our research and development initiatives, leveraging her analytical mindset and scientific acumen to develop cutting-edge solutions for our projects.

Arun Patel

Software Development Engineer

Arun is our coding enthusiast who discovered the thrill of programming during high school and honed these skills while earning a B.Tech degree. With expertise in Angular, React, and various frameworks, he thrives on crafting seamless web experiences. His deep understanding of programming principles, data structures, and design patterns ensures robust solutions. He specializes in mobile and web development. He comes with technical mastery and a passion for innovation

Seema David

Creative Lead

Seema is the multifaceted powerhouse behind our team, bringing her diverse skill set to the forefront. With a keen eye for detail and a passion for organisation, Seema takes care of all things administrative, ensuring that our team runs smoothly and efficiently. Her creative flair adds a unique touch to our projects, infusing them with creative ideas. Additionally, Her dedication and versatility make her an indispensable part of our team, and her contributions play a vital role in our success.

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